Project Description
In the exciting world of contemporary art, collaborations between artists and brands can lead to exceptional experiences that transcend traditional art boundaries.
A notable example of this dates back to 2009, when David LaChapelle collaborated with the ‘Dos Equis’ brand, thus creating a unique experience at the ‘Delirios de Razón’ exhibition at the Antiguo Colegio de San Ildefonso, an initiative organized by 212 Productions . This collaboration resulted in an unforgettable fusion of art and brand that left an indelible mark in the memory of visitors and in the history of contemporary art.
UNFORGETTABLE LEGACY
The Lasting Impact of David LaChapelle and ‘Dos Equis’
The Lasting Impact of David LaChapelle and ‘Dos Equis’ David LaChapelle’s works in collaboration with ‘Dos Equis’ continued to be a source of conversation and reflection long after the exhibition concluded, contributing to the lasting impact of this collaboration.
Meaningful dialogue about the brand
The campaign was notable for its success in amplifying messages. Events, talks and activities related to the exhibition were held, attracting a wide audience and generating meaningful dialogue about the brand and contemporary art. This collaboration has become an enduring example of how art and brands can merge to create memorable and meaningful experiences.
Creating Meaningful Bonds
The Unique Interaction between David LaChapelle and ‘Dos Equis’
The exhibition allowed a unique interaction with the public. Visitors had the opportunity to experience the work of David LaChapelle and the ‘Dos Equis’ brand beyond passive observation through a special edition bottle, establishing a deeper emotional bond between the public and the brand.
This collaboration was a testament to how art can strengthen the connection between a brand and its audience in an authentic and powerful way.
Known for his ability to create impactful narratives, LaChapelle collaborated with ‘Dos Equis’ to develop imagery that captured the essence of the brand in a visual story, effectively conveying the values and identity of ‘Dos Equis’.
DOS EQUIS BY DAVID LACHAPELLE
Dos Equis by David LaChapelle
THE CONCEPT
In 2009, DOS EQUIS collaborated with the eccentric and renowned visual artist David LaChapelle to commemorate the autonomy of art around the world. Reinventing the appreciation of a work of art, beyond respecting the “do not touch” bringing the work closer to have it in our hands.
Avant-garde
FRESH AND NEW
With a daring and innovative design, DosEquis breaks the rules by creating a bottle style never seen before with LaChapelle.
Sensual
CREATED WITH ATRACTION IN MIND
As a characteristic in LaChapelle’s images is captured in this collection bottle, an emotional provocation in a photo charged with sensuality.
Risky
One of the key points in the success of this campaign was taking risks, DosEquis and LaChapelle take the risk of expressing an idea and carrying out this campaign that was undoubtedly one of the most notorious and commented on in recent years.
Sophisticated
As part of the launch, a press conference was called, several presentation events were held, including the uncovering of the bottle by LaChapelle himself in Mexico City. An interview and a making-of of the campaign, as well as a red carpet event.
Project & Details
PHOTO
CAMPAING
an impressive photographic hood with different versions that are reflected in each one; bottles and packages.
EXCLUSIVE
EVENTS
A launch with different events in the main cities of the Mexican Republic.
LIMITED
EDITIONS
Bottles, packages, serial cases, posters, and some signed souvenirs. All of them are of a limited edition.