Project Description
Dos Equis by David LaChapelle
THE CONCEPT
In 2009, DOS EQUIS collaborated with the eccentric and renowned visual artist David LaChapelle to commemorate the autonomy of art around the world. Reinventing the appreciation of a work of art, beyond respecting the “do not touch” bringing the work closer to have it in our hands.
Avant-garde
FRESH AND NEW
With a daring and innovative design, DosEquis breaks the rules by creating a bottle style never seen before with LaChapelle.
Sensual
CREATED WITH ATRACTION IN MIND
As a characteristic in LaChapelle’s images is captured in this collection bottle, an emotional provocation in a photo charged with sensuality.
Risky
One of the key points in the success of this campaign was taking risks, DosEquis and LaChapelle take the risk of expressing an idea and carrying out this campaign that was undoubtedly one of the most notorious and commented on in recent years.
Sophisticated
As part of the launch, a press conference was called, several presentation events were held, including the uncovering of the bottle by LaChapelle himself in Mexico City. An interview and a making-of of the campaign, as well as a red carpet event.
Project & Details
PHOTO
CAMPAING
an impressive photographic hood with different versions that are reflected in each one; bottles and packages.
EXCLUSIVE
EVENTS
A launch with different events in the main cities of the Mexican Republic.
LIMITED
EDITIONS
Bottles, packages, serial cases, posters, and some signed souvenirs. All of them are of a limited edition.